All times below are adjusted to GMT+8 time zone - Perth, Hong Kong, Singapore, Kuala Lumpur etc.
Let's Talk iPhone event, Cupertino Campus, Oct 4 - Tuesday. Clock's ticking at 12.50AM, less than 10 minutes to the official launch of the event. Jump over the break for the complete live feed from the event.
1.00AM
- The presentation begins, as usual, with the giant Apple logo on screen.
- Tim Cooks takes the stage, expressing his love for Apple, his new position as the CEO, the changes and achievements over Apple in recent years and new stores which opened in LA and HK not long ago.
- Tim expresses the success of OS Lion, achieving 80% more downloads than that of Snow Leopard.
- Tim further expresses its success against Windows 7, which took a long time to reach the same goal.
- Tim emphasizes on the fact that many had been trying to copy the MacBook Air - which refers to none other than the Ultrabooks.
- The Year-over-year growth for PC remains at a low 4%, while Mac goes up to 23%
- iPod, the world leading music player launched in 2001 claimed 78% of music players worldwide - clearly the #1 music player in the world.
- Apple sold 45 million iPods in one year.
1.15AM
- iTunes - the #1 music store in the world, hands down at 16 billion songs downloaded.
- Tim begins to touch on the iPhone.
- iPhone shows a 125% annual growth compared to the 74% of smartphones.
- Mobile phone satisfaction chart - Apple tops it off at 70%, held second by HTC at 49%.
- iPhone is 5% of the overall mobile phone market. Tim hopes that all phones will move into the smartphone section - could this mean a cheaper iPhone is on the way?
- Tim now touches on iPad - it will be changing what the world does with it. Teachers, kids, parents and the likes. Even pilots, said by Tim.
- iPads are actually spreading to all corners of the world - hospitals, here, there and everywhere.
- iPad is the top selling tablet in the world, hands down.
- 250 million iOS devices are sold.
- Scott Forstall takes the stage.
- Since there are 250 million iOS devices sold, it's no doubt the top OS in the world.
- iOS dominates 61% of the mobile OS market.
- 500,000 apps on the app store.
- 140,000 and above for the iPad.
- Appstore experiences 18 billion downloads in mere 3 years - 1 b per month.
- Apple paid more than 3b for developers for apps.
- Apple created new app - called cards. You can now create cards on your phone and Apple takes cares of the rest, including printing and emboss. Various designs are available. Apple will even settle the mailing for you. Simple as that. All you need is to attach an address.
- Service begins 12th October.
- It's free.
- Now, iOS 5.
- Ten of the top 10 features.
- New notification center - separate notifications now pop up on the lockscreen, you swipe and go directly into it.
- iMessage - messaging service between iOS users. You can sent text photos, video and much more.
- Reminders - You can customize your individual reminders on stuff to do, schedule and etc. They are location based integrated so you can use them depending on where you are.
- Deeper integration of Twitter.
- Newsstand - many new partners including top publishers have associated with it.
1.30AM
- Camera - integrated app launch, snapping photos with volume button, photo edit out of the phone.
- 67 million Game Center accounts.
- Reading list, tabbed browsing on the new Safari browser.
- Wireless synchronization with your PC/Mac and phone.
- iOS 5 begins rolling out on October 12.
- Eddy Cue is up and on iCloud.
- As you have already known, iCloud syncs all stuff among your iOS devices.
- It's free.
- You take a photo > goes to cloud > goes to all iOS devices under the same credentials.
- This includes documents.
- Apps included too.
- Backup on the cloud.
- Find my Friends - works something like Google Latitude. It's a location based programme which allows you to share your location and find your friends.
- Storage upgrades with an annual fee, starting off at 5GB. 10GB goes at $20 a year, 20GB for $40, 50GB for $100.
- iTunes matching system. If you have an iPad which has no music, just sync it to the cloud and you'll get everything - seamless.
1.45AM
- iTunes Match includes many other features such as immediate streaming, upgrades of matched songs, etc at the price of $24.99/year.
- October 12, restated.
- Commercial rolls.
- Now it's Phil Schiller's stage.
- He begins with the reintroduction of the iPod family.
- iPod Nano, launched last year - the interface is reduced to compact icons.
- The integrated Nike application tracks your walks and runs.
- Watches - going Disney?
- $129 for 8GB, $149 for 16GB - just as we know it.
- iPod touch - most popular iPod.
- It has everything the iPhone has, except the telephony.
- It will run iOS 5.
- It's the #1 portable game player.
- The white iPod touch is confirmed. 8GB at $199.
- 32GB $299, 64GB $399 - beginning October 12.
- All we see is iPod shuffle nano and touch. Classic seems dropped.
- He said many had been trying to copy the iPhone 4.
- Phil is now confirming the iPhone 4S with A5 processor but remaining the same design.
- Dual-core graphics. 7x faster graphics.
- Mike Capps takes the stage - the president of Epic Games.
- He talks the Unreal Engine 3 - featured in Infinity Blade 2, the first installment earned $20 million in revenue.
- The visuals are shown off.
- Emphasizes on console-quality gaming.
- Epic shows off several scenes of Infinity Blade 2.
- Back to A5 talk - 2x Faster CPU.
2.00AM
- 8 hours of talktime, 14 hours of 2G talk, 6 hours of 3G browsing, 9 hours of Wi-Fi browsing.
- Wireless system has been upgraded. It will now switch between antennas to get better call quality, or better signal lock.
- Maximum data speeds has been increased from iPhone 4 to iPhone 4S - up to 14.4Mbps.
- 4G network. It is claimed that data even faster on the iPhone, with or without 4G.
- iPhone 4S will come in GSM and CDMA versions.
- Camera system. iPhone is the top uploader on Flickr.
- New camera sensor - 8 Megapixels up to 3264 x 2448 resolution. 60% higher resolution than the iPhone 4 of 5 MP.
- Improved sensor illumination - 73% more light. Think of what Exmor R does.
- Hybrid IR filter - better colour accuracy, more colour uniformity.
- Five element lens, 30% increased sharpness, f/2.4 aperture.
- Image Signal Processor enables face detection and 26% better white balance.
- The first photo could be taken within 1.1sec.
- Macro performance is increased.
- 1080p HD video recording.
- Video Image Stabilization and Temporal Noise reduction.
- AirPlay mirroring - think HDMI without wires (or wired if you desire).
- Shows off the new voice recognition service - Siri.
- Works just like the old voice recognition - hold Home button, Siri listens.
2.15AM
- Asked the iPhone a question, replied with very accurate answers accompanied with even more integrated information.
- Think of it as an Artificial Intelligence - you ask it a question, it responds you with appropriate answers. For example, stock market, restaurant, places, navigation and practically everything.
- Demonstration of the amazing Siri AI is shown off again and again. Why type when your voice does everything for you?
- You can reply messages, plan new schedules and appointments, update your calender - all with Siri.
- Siri isn't only your personal secretary, but also your listening encyclopedia.
- "Search wikipedia for Neil Armstrong" - it brings up the astronaut's profile. "Define mitosis" - it brings up the definition for you.
- Scott asks Siri "Who are you?", Siri says "I am a humble personal assistant." Humble indeed, when it certainly outsmarts any ordinary human.
- Scott off the stage, reinstating the featured Siri.
- Phil returns to the stage.
- You will need a working connection for sure to use Siri.
- Works out of the box and improves over time, learning your voice and commands. Works for English, French and German - more languages to come.
- iPhone 4S once again gets reemphasized.
- iPhone 4S gets another commercial run.
2.30AM
- The commercial shows off all the features previously mentioned. Still no pricing and availability news.
- The pricing for the iPhone 4S is revealed.
- 16GB - $199, 32GB - $299, 64GB - $399.
- iPhone 4 goes 8GB - $99.
- iPhone 3GS - Free. All on two year contract.
- Pre-orders start 7th October, Ships October 14th. US, CA, AUS, UK, France, Germany and Japan gets it on 14th.
- Oct 28th spreads 22 more countries, 70 countries by the end of the year.
- Tim reappears on stage and speaks several words of affections.
- No iPhone 5.
- That's it - the end of Let's Talk iPhone. There will be no iPhone 5.
Several important images courtesy of Engadget.
Event ends at 2.38AM, GMT+8.
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